A Royal Expression Reimagined: Blueberry Pride Gin

At Black Horse Distillery, every bottle carries its own story — and the Seven Deadly Gins collection is crafted with this philosophy at its core. Each expression reflects one of the timeless vices, translated into flavour, colour, and character. Within this range, Pride represents confidence, presence, and a sense of elevated identity. It is inspired by the boldness of standing tall — a spirit that embraces being seen.

Blue and purple, long regarded as royal colours, formed the starting point of Pride’s creation. Their association with dignity and strength made them the natural palette for this gin. Once the visual foundation was set, the next question emerged: which flavour would best embody this vibrant theme? Blueberries offered the perfect answer. Their balance of sweetness and tartness, along with their rich natural pigment, aligned seamlessly with the concept. To ensure a fresh and authentic profile, the berries are sourced directly from the farm at the height of blueberry season.

Why Blueberries? An Antioxidant-Rich Fruit

Blueberries bring both flavour and visual depth to Pride Gin. Recognised as one of the most antioxidant-rich fruits, they add a refined balance that suits a modern, fruit-forward gin profile. Fresh, locally sourced berries ensure a vivid character and naturally enhanced sweetness.

Their colour is equally significant. The anthocyanins responsible for their blue-purple hue are pH-sensitive, meaning the gin’s colour can shift depending on the acidity of the mixer. This allows cocktails to display a dynamic range of tones — from deep purples to brighter blues — making Pride Gin ideal for visually striking summer serves.

The final spirit is defined by its expressive blue-purple colour and lively fruit notes. Pride Gin shines particularly well in warm weather, delivering refreshing flavour alongside a distinctive and memorable presentation.

How to Enjoy🍸

Pride & Tonic

50 ml Pride Gin
Premium tonic water
Garnish: fresh blueberries and a twist of lemon

This simple serve highlights the gin’s colour and natural berry notes while maintaining a crisp finish.

Blueberry Gin Fizz

50 ml Pride Gin
20 ml fresh lemon juice
15 ml simple syrup
Top with soda water
Garnish: mint sprig

A light, effervescent drink ideal for long summer afternoons.

Royal Blue Bramble

50 ml Pride Gin
20 ml lemon juice
15 ml sugar syrup
Drizzle of blueberry reduction
Garnish: frozen blueberries

A colourful twist on the classic bramble, leaning into the gin’s natural fruit profile.

Pride Collins

50 ml Pride Gin
20 ml blueberry purée
20 ml lemon juice
Top with soda
Garnish: lemon wheel

This variation delivers a smoother, fruit-rich experience while keeping the drink refreshing.

Pride Gin stands out for its colour, its flavour, and its confidence. As part of the Seven Deadly Gins collection, it reflects the our commitment to thoughtful design, seasonal ingredients, and expressive craftsmanship — a gin that embodies the essence of Pride with clarity and character.