Feb
There is something undeniably captivating about pomegranate. Its colour is deep and luminous, its flavour both bright and mysterious. When we created Lust Gin, we wanted to capture that same intensity in a spirit that remains structured and refined.
Lust Gin begins with a classic gin foundation. Juniper stands firm at its core, supported by carefully selected botanicals that provide balance and clarity. Into this framework we introduce pomegranate, not to overpower, but to enhance. The fruit adds a vibrant ruby hue and a gentle tart sweetness that unfolds gradually across the palate.
What makes Lust distinctive is its restraint. It is expressive without becoming heavy. The pomegranate brings freshness and subtle tannin, allowing the gin to remain crisp and dry while offering a softer, more rounded mid palate. The result is layered and elegant, with a lingering finish that invites another measured sip.
Gin and the Chemistry of Attraction
There is a reason that shared drinks often accompany moments of romance. When enjoyed responsibly, alcohol can influence the brain in ways that resemble early attraction.
Moderate consumption stimulates dopamine, a neurotransmitter associated with pleasure and reward. It is the same chemical involved in the heightened focus and excitement people often describe in the early stages of love. Alcohol can also prompt the release of endorphins, encouraging relaxation and a sense of ease.
Physically, a small amount of alcohol may increase heart rate slightly and cause warmth in the skin as blood vessels dilate. These sensations can mirror the fluttering warmth often associated with emotional connection. Conversation feels easier. Laughter arrives more readily. Barriers soften.
Of course, alcohol does not create genuine emotion. But it can amplify atmosphere and encourage openness, which is perhaps why certain drinks become tied to memorable evenings and meaningful encounters.
Lust Gin was crafted with that setting in mind. It is designed for shared tables, dim light, and conversations that stretch late into the evening.
Flavour Profile of Lust Gin
Nose: Fresh juniper and a gentle burst of ripe pomegranate.
Palate: Crisp entry with classic gin structure, unfolding into tangy red fruit and subtle spice.
Finish: Clean and lightly dry.
Lust Gin maintains botanical integrity while offering a distinctive fruit-driven character. It is neither syrupy nor cloying. Instead, it is vibrant, elegant, and structured.
How to Enjoy
Lust Gin performs beautifully in cocktails where its colour and flavour can take centre stage.
Pomegranate Gin & Tonic
Serve over ice with a premium Indian tonic and a slice of fresh pomegranate or a twist of orange peel.
Ruby Martini
Stir with dry vermouth and garnish with a thin citrus twist for a refined, aromatic experience.
Lust Spritz
Combine with sparkling wine and a splash of soda water for a lighter, celebratory serve.
Pomegranate Negroni
Equal parts Lust Gin, sweet vermouth, and bitters for a deeper, more contemplative drink.
Its natural hue makes it ideal for romantic occasions, evening gatherings, and moments designed to be remembered.